A behind-the-scenes look at how I supported Brooke (an AI Strategist and Consultant) by focusing on systems, marketing and reporting so the business could grow without everything feeling scattered or overwhelming.
BUSSELTON, WA
A fast-growing AI consultancy with lots of moving parts needed help juggling multiple platforms. Assisting across marketing, reporting, admin and branding, with a need for better structure, clearer data and consistent branding across everything they do.
Updating and managing website pages and blog content
Building out a comprehensive funnels dashboard for performance tracking and reporting
Supporting email marketing campaigns, workflows and subscriber segmentation
Creating and scheduling social content
Handling backend admin for invoicing and reporting
Compiling data, proofreading reports, and polishing final documents
Keeping branding consistent across platforms and materials
Ongoing, reliable, behind-the-scenes support to help manage marketing, reporting and admin tasks without everything piling up or adding to the mental load.
With reliable support in place, Brooke had less day-to-day pressure on the repetitive and time-consuming tasks that need to happen. Having someone to handle updates, reporting, content and admin as needed means things kept moving without everything landing on her plate. This allowed her to stay in control of the bigger picture and priorities.
Squarespace, Flodesk, Moxie, Metricool, Canva, Notion, Zapier, plus client-specific systems