Dive in and see how I support a personal travel agent by managing their online presence, email marketing and materials so everything stays consistent, professional and easy to maintain.
ALBANY, WA
An independent travel agent with over 22 years experience in the industry needed a professional but simple online presence and consistent marketing setup but didn’t want to spend time juggling tech, platforms and content while focusing on clients and bookings.
Building and maintaining a website to establish a clear online presence
Setting up and managing email marketing, including campaigns, workflows and subscriber segmentation
Creating and scheduling social media content
Designing marketing materials and coordinating print production
Creating client-facing documents such as services guides, itineraries, email signatures, business cards and stationery
Ensuring branding stayed consistent across all platforms and materials
Practical, ongoing support to keep their digital presence and marketing materials up to date, consistent and easy to manage.
With the tech and marketing side taken care of, the client can focus on what they do best — looking after their travellers. Their business shows up professionally and consistently across all touchpoints, without marketing or admin becoming another thing to stay on top of.
WordPress, MailerLite, Canva, Metricool, iReach, plus client-specific systems